100 Things Every Designer Needs to Know About People

We design to get a reaction from people. We want them to buy something, read more, or take some action. Designing without understanding what makes people act in a certain way is like exploring a new city without a map: the results will be disorganized, confusing, and ineffective. Combining real scientific research with practical examples, this book is a must-have guide for every designer. With it, you can create more intuitive and engaging apps, software, websites and products that respond to the way people think, decide and act.