The Ruthless Truth About Ruthless Business. Building a Business in Uncertainty. Ben Horowitz

Why don’t most business books work in reality? Because their authors promise easy recipes for success where the existential struggle reigns, there are only confusing dilemmas and complex decisions. You are developing your company, but suddenly you realize: everything is not going according to plan. The business is not growing, the product has flaws, there is a constant lack of funds, investors are pressuring you who are dissatisfied with the results, and competitors are gradually taking away your market share. The company is losing customers and valuable employees. The walls are closing in. What did you do wrong? Why is the market not what you predicted? Are you a skilled enough manager?
Ben Horowitz has repeatedly done the impossible, staying afloat and producing results in the face of fierce competition and the chaos of financial crises. In his exceptionally practical and full of unpleasant business truths book, the author introduces the concept of the “Wartime CEO”, showing the difference between peacetime and wartime management.
"The Ruthless Truth..." has become a desktop guide for many reputable businessmen. However, it is definitely not for everyone, but only for those managers who strive to act. However, if you are ready to fight and build a real (and not on paper) corporate culture in your company, then this "startup bible" will become your most honest advisor.