Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

Competition in business in the age of networks is extremely fierce: in just one night someone can go bankrupt, and someone can get rich. But at the same time, the Internet gives new, unprecedented opportunities. The moment when a company offers a unique product in a clearly defined market through a reliable sales channel is ideal for resorting to a blitz scaling strategy that will ensure hypergrowth of the business. In this way, startups turn into scaleups - large-scale corporations that change the world, touching millions or even billions of lives.

Reid Hoffman, an American entrepreneur, venture capitalist and co-founder of LinkedIn, using the example of famous corporations from the IT sphere and other fields - both startups and established companies - tells in detail when and how to resort to blitz scaling. And he insists: even a few months of hesitation can be decisive and determine which company is leading and which is catching up. Companies that successfully implement blitz scaling set the pace of progress in their industry. This book is addressed to everyone who wants to lead this change - for their own benefit and the interests of society as a whole.