Build. An unconventional guide to creating meaningful things

“Build” is an encyclopedia of useful knowledge for creative people who strive to create innovative and meaningful products. Tony Fadell, a well-known American top manager and mentor, was part of the teams that created famous brands such as the iPod, iPhone, Nest Learning Thermostat and Nest Protect. He tells the story of his journey in an engaging and candid way, analyzing the successful decisions as well as the mistakes he made.

In this collection of insights, instincts and wisdom, the author does not provide ready-made solutions, but advice from his own experience on developing, launching, scaling and even selling a business. This book will help you understand how to become the person you want to be and how to form a team that will help you create something amazing. It will be interesting to a wide range of readers.