Magic words. What to say and write to achieve your goals

What two words changed the world? Why do some songs become hits and others don’t? How to make a popular podcast and get a promotion? These are just some of the questions that Jonah Berger answers.

Now in your hands, undoubtedly, is a book about magic words that will reveal the non-obvious scientific principles of how phrases with such words work and how to use them to persuade, deepen relationships and be more successful.

Why are these principles scientific? Because the author and his team analyzed telephone conversations of call center employees, disassembled negotiations into atoms, carefully studied online articles, movie scripts and millions of Internet reviews. And also - how doctors communicate with patients and how early dismissal hearings are held. And all this in order to see the same magic words that hold attention, make you more authoritative and interesting.