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Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages unconsciously and subtly and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention – the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.