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Дизайн-мислення в охороні здоров’я. Як створювати продукти й сервіси, що рятуватимуть життя

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SKU: 9786177799800
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Author Bon Ku, Ellen Lupton
Translator Volodymyr Kuch
Видавництво ArtHuss
Publication date 2021
Print length 224
Ілюстрації Colored
ISBN 978-617-7799-80-0
Мова видання Ukrainian
Cover Paperback
Dimensions 165х235 mm

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Applying human-centered design principles to real-world health care challenges, from drug packaging to early detection of breast cancer.

This book makes a case for applying design thinking principles to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services, with examples and case studies that range from drug packaging and exam rooms to internet-connected devices for early detection of breast cancer. Written by leaders in the field--Bon Ku, a physician and founder of the innovative Health Design Lab at Sidney Kimmel Medical College, and Ellen Lupton, an award-winning graphic designer and curator at Cooper Hewitt Smithsonian Design Museum--the book outlines the fundamentals of design thinking. It highlights essential products, prototypes, and research in health design.

Health design thinking uses play and experimentation rather than a rigid methodology. It draws on interviews, observations, diagrams, storytelling, physical models, and role-playing; design teams focus not on technology but on problems faced by patients and clinicians. The book's diverse case studies show health design thinking in action. These include the development of PillPack, which frames prescription drug delivery in terms of user experience design; a credit card-size device that allows patients to generate their electrocardiograms; and improved emergency room signage. Drawings, photographs, storyboards, and other visualizations accompany the case studies.

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