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How to turn ordinary graphs into a powerful tool of persuasion? What visual solutions in business really work?
Analysts, students, managers, leaders, philanthropists, speakers - everyone who conveys ideas through numbers will find here effective tools for transforming complex information into understandable, emotionally engaging stories.
The author - a specialist who built analytical solutions at Google and trained hundreds of organizations around the world - shares her practical experience and a unique system of 6 key steps for effective storytelling using data. In the book - no dry theory, only what works: examples, tips, insights that can be applied today.
Learn not just to present - but to tell stories that convince.