Encyclopedia of Copywriting

"Encyclopedia of Copywriting" is an attempt to explore modern copywriters in all the diversity of their natural conditions of existence.

Ukrainian copywriters are a separate species that deserves our special attention. And not a single detail of their life will pass by the meticulous author of the book. And she has something to say, because she has more than ten years of experience in copywriting.

The book will be useful to those who are involved in working with meanings and commercial texts. Copywriters, writers, content makers, authors, SMM-niks, namers and all those who do not yet identify themselves confidently, but have a thirst for studying copywriting.

Checklists, templates of briefs and presentations, advice from invited experts - all this makes the manual truly practical.