Almost any area of our existence is closely intertwined with plans for achieving goals: in business, social or political sphere, scientific research, sports - everywhere, those who master the art of strategy are "on the horse". Richard Rumelt has participated in developing strategies for dozens of companies and shares his secrets. The author set himself the goal of drawing a dividing line between a bad and a good strategy and indicating the right way to create the latter. What is a strategy? Why do people not understand its exact definition? Rumelt cites many vivid historical examples of excellent strategies that led to dizzying success and their absence, which caused bitter defeats. The author's many years of experience and deep analytical skills have allowed him to create an extraordinary creative approach to strategy development that can be applied in organizations of any economy sector.
Rumelt's "Good strategy. Bad Strategy" presents a new, straightforward approach to strategy building. Be it a small business, a large company, a sports team, or a community activity. Strategy is needed everywhere. The author clearly distinguishes where a good strategy ends, and a bad one begins.
According to the author, today, many companies are not guided by a strategy but by a big, wrongly set goal without clearly defined ways to achieve it.
To build a good strategy, Richard Rumelt uses the "core" method, emphasizing the need to define the structure of the current business task, choose a "guiding policy" to solve the problem, and finally develop a series of actions or allocate resources to implement the "guiding policy". The main point is that a good strategy is not a task, a budget, or a list of desired outcomes. A good strategy is a tool to achieve the goal; it identifies critical factors in the situation and creates a set of actions and tools to solve it.
The author gives examples of successful strategies in his book, from Apple to General Motors, from a small local market to Walmart, and from Nvidia to Silicon Graphics.
