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Once upon a time, Blizzard Entertainment was synonymous with excellence among video game fans. The company, known for its iconic Diablo and World of Warcraft titles, was known for putting the fun of the gameplay above all else. It all started with a simple idea by two UCLA students: they wanted to make games they could play themselves. Over time, their business grew into an empire with thousands of employees, millions of fans, and billions in revenue.
The cancellation of Blizzard’s high-profile project in 2013 gave Bobby Kotick, the infamous CEO of parent company Activision, the much-needed excuse to crack down on the studio’s proud autonomy. Activision set about dismantling Blizzard from within. Problematic products, PR scandals, mass layoffs, and a stunning lawsuit tarnished the company’s reputation and led to its eventual demise.
Based on interviews with over 300 current and former Blizzard Entertainment employees, Play Nicely chronicles the creativity, frustration, beauty, and betrayal that have accompanied the company’s epic 33-year saga. It reveals what it truly means to “have Blizzard in your blood.” Filled with colorful personalities and dramatic twists, it’s a story about what happens when the ruthless pursuit of profit collides with artistic idealism.