Customers for Life. How to Turn a One-Time Buyer into a Regular Customer

If you never ask your customers what else they want, how are you going to give it to them? This is one of Carl Sewell’s Ten Commandments of Customer Service, and it has helped him improve the standards of automotive dealership service over the years and amass a huge fortune. In his book, he offers provocative advice for leaders—from the subtleties of setting a tone and executing your vision to ethics and celebrating the successes of your colleagues. These stories are truly inspiring and demonstrate the opportunities and benefits that come from excellent customer service. In a world where quality service is a customer demand, you need to learn, surprise, and go beyond what you promised. So this book is a complete theory of management and customer service, and will interest anyone in business.