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Hype? Collaborates? Releases? Resellers? Giveaways? Customization? Welcome to the world of sneakers! Discover the evolution of sneakers: from sports shoes to cultural phenomenon. Picked up by rappers and breakdancers, sneakers have moved from the sports courts to the streets, becoming a must-have accessory that emphasizes the image. Now they are an integral symbol of streetwear. Sneakers have become a global sensation, a coveted collector's item and a multi-billion dollar industry.
This book presents the stories and iconic models of the biggest brands: Nike, Jordan, Adidas, Puma, Reebok, Converse, New Balance, Asics, Vans and more - as well as major collaborations and influential figures from Michael Jordan to Virgil Abloh and Travis Scott. This book covers everything you need to know about sneaker culture, its history, lingo, innovators and trends.