People buy from people. How to build a brand, marketing and communication for small businesses and startups

“People Buy from People” is an applied book about marketing and brand creation by Yulia Kolesnyk. The author has compiled 15 years of experience working with various industries, markets, and business ambitions into a practical guide that will be useful not only for professionals, but also for beginners.

This is a rich cocktail of rules, stories, and humor, theory, and practical algorithms that make complex things understandable, logically connected, and simply interesting.

In the book, you will find a lot of valuable advice on all stages of brand building and marketing. From developing a strategic vision and planning to using applied tools (such as consumer research, understanding their needs, creating an offer, and the features of “life after the brand book”).

This is a fascinating and energetic text that will serve as an entry point into the topic for those unfamiliar with brand building and marketing, as well as add new facets and structure knowledge for all those who seek to assemble them into a holistic picture.