Completely updated and expanded, the second edition of David Airey's book "Logo Design Love" contains even more of everything that made the first edition so popular: more cases, more sketches, more secrets of successful cooperation with clients, more "insider" stories and more practical information. which will help you get the dream orders and fulfill them as best as possible. In the book "Logo Design Love" David explains how to develop a complete brand identity from start to finish, and illustrates it with examples from the practice of famous designers. It shows how designers can formulate tasks, generate ideas, set fees for their services, and manage relationships with clients. David shares a lot of personal experience working on identity, both initial sketches and the final results of his successful projects, and in addition refers to the work of many famous designers (including Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lyndon Leader , author of the current corporate identity of FedEx) and leading design studios such as Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh and many others.
