My dream shop

“No sale is successful for the store if it is not successful for the buyer” - this is the guiding principle of the Neiman Marcus store, which sells both fur coats for 25 thousand dollars and dresses for 30. Stanley Marcus, owner of the world-famous chain of clothing stores Neiman Marcus, sincerely shares his own experience, inviting readers to witness doubts and searches for a way, mistakes and brilliant decisions, defeats and victories on the way to the formation of the company. Stanley's father, Herbert Marcus, devoted the lion's share of his life not only to creating a retail enterprise known throughout the world, but also to introducing high standards of taste for all who want “the best in life”. Although in 1977 he removed himself from active involvement in the affairs of Neiman-Marcus, the influence of the business philosophy, the ideological father of which he was, remained an important part in the upbringing of the company's personnel. The basic principles, initiated by his father's philosophy, are the reasons why Neiman-Marcus is still considered the leader of good taste in American retail. This story of incredible success is actually the story of a family, several generations dedicated to their work, a dynasty that has become a symbol of business success and family unity.