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A book that will pump up your creativity — whether you’re creating a brand, writing code, building a bridge, or teaching math. Because there are no uncreative professions.
Every year, thousands of Ukrainians find new professions, learn to create, and earn money in the creative & tech world thanks to Oleksandr Trehub. Oleksandr is the co-founder of Projector Institute. Having gone from studying to be a communications engineer to a designer and founder of an educational company, he came up with the Cauldron Method — a simple but profound system that helps streamline the creative process and not get lost in your own head.
The book contains real cases, tools, working techniques, exercises, and examples.
And also an unexpected but very apt narrative — an analysis of the Star Wars film saga, which clearly shows how the Cauldron Method works in stories, conflicts, decisions, and characters.
The book's layout is bold and interactive: graphic displays, practical tasks, and process structures. They encourage you to return to the book whenever you feel a crisis.