The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

How Apple, Google, and Facebook Became Legends? Learn the Formula for Creating Products That Conquer the Market
For every big-name success story like Apple, Google, or Facebook, there are countless failed projects that forced companies to shut down. The reason is obvious: most products don’t meet real customer needs. However, there is a way to join the winners’ circle.

Drawing on Lean Startup principles and his own years of experience, Dan Olsen offers a step-by-step model for achieving product-market fit that has already helped launch successful products at companies like Facebook, Box, Hightail, Epocrates, Medallia, and others.

How do you develop an MVP and test it with customers? How do you identify your target audience and their real needs? How do you create a value proposition, feature set, and user experience that create a unique product? "The Lean Entrepreneur's Desk Book" is a practical guide that will help entrepreneurs, product managers, and innovators reduce risk, focus on customers, and create products that people not only buy, but also genuinely love.