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Why do we get devastated by criticism, even when it’s mixed with generous praise? Why do people love to believe in conspiracy theories? Why do couples break up even though they love each other? There can be many such “whys,” and the answer to them is common: because of negativity bias. Bad things have a stronger effect on us than good things, social psychologist Roy Baumeister has studied this. This brain configuration helped people survive in the wild. But in the modern world, it’s harmful.