A failure for a billion

The exciting rise and spectacular collapse of Adam Neumann and the WeWork company

An interesting story about how a completely mediocre real estate rental company defrauded the whole world.

At the beginning of its journey, WeWork promised the impossible: the company set out to make American offices attractive to workers.

Adam Neumann, an immigrant who decided to make a fortune in the United States, seized on the idea of repurposing the many vacant office spaces in New York for the needs of the ever-growing number of freelancers. Over ten years, WeWork has attracted billions of dollars from the world's leading investors, spending them to build a global empire. However, the breakneck speed with which Neumann built his company characterized its no less exciting and loud collapse in 2019.