Sales Fundamentals. Effective Communication with Customers

You may have a great product or service. But for some reason, not all potential customers you communicate with end up buying. This book is about how to build communication with customers so that it more often ends in a purchase. It describes the stages of the sales funnel and actions at each of them. The author has collected the best practices used by companies around the world, adapted them to the realities and cultural characteristics of Ukraine and supported them with examples from her own experience. You will learn how to identify the customer's pain, present the offer and convey its value, voice the price, process objections and fight ignoring, and also how to build an effective sales team. The book will be useful to sellers, sales managers, business owners, marketers and freelancers.