Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various graphic design approaches and their inherent language. It looks at methods for generating and developing ideas, research methods, and understanding what the design brief means. The book draws on contemporary and historical sources and concludes with a discussion on applying the creative idea.
Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem-solving, project work development, and design practice realization. Showcasing work from students and practitioners alike, the books provide students with the tools and inspiration they require to develop their skills in new and emerging technologies and become highly motivated and independent individuals with plenty to offer to the design world.