Personal brand book. Denys Kaplunov

A personal brand is not about how to manage social networks and collect likes. It is about how to run a business and make money. The Ukrainian classic of marketing, sales and communications, Denys Kaplunov, presents a training book containing 111 tools that will help you become the most sought-after and highly paid specialist in the market. The author explains each tool in detail, provides a plan for its application, supports it with a practical example and inspires with motivational parting words.

“Personal Brandbook” will become a desk book for you: study, implement and get results!