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This is a book about what often remains behind the scenes of even the brightest business stories: the long and confusing journey from an ambitious start to a brilliant finish.
Author Scott Belsky, founder of Behance, chief product officer of Adobe, and executive vice president of Creative Cloud, has worked in technology, design, and startups for more than 10 years - as an entrepreneur, venture capitalist, and CEO. Now he generously shares his unique experience, talking about the very different aspects of entrepreneurship at the middle stage: resilience and purposefulness, openness and intuition, diligence and creativity, bureaucracy and corporate culture, decision-making - and rethinking them, working with a team - and focusing on the customer.
Therefore, his work will become an invaluable guide and inspiration for both entrepreneurs who have already realized themselves and for those who are just planning their own business.