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• Updated and expanded edition
• The world's bestseller in psychology, which was written in 1984, is now revised and expanded with new research, ideas, examples and online applications.
What can make every person say "yes"? How to convince people and avoid unwanted influence? Find the answers on the pages of this book, which instantly became a world bestseller. Its author describes the methods and laws of psychological pressure and creating competition. Using vivid examples from life, Robert Cialdini gives unique advice on how to eradicate the victim syndrome in yourself and not get hooked on obsessive advertising, as well as learn to convince yourself and get what you want.
This book, which has long become a textbook for managers, entrepreneurs and in general everyone who wants to master the art of influence, will teach you to understand the behavior of others, avoid manipulators of human consciousness and communicate, always achieving the goals set.