Value Proposition Design: How to Create Products and Services Customers Want

To make a business successful, you should find a customer segment and satisfy its needs — it sounds almost like an axiom. But how do you find out what exactly the consumer needs? And how not to make a mistake? The second book by Alexander Osterwalder and a team of practitioners, dedicated to developing value propositions, will help answer these questions. This is a kind of cheat sheet for the demanding businessman-practitioner. The authors explain how to develop value propositions and test them without spending extra money and time, how to put yourself in the user's shoes, and transfer the team from the "sleep through a boring meeting" mode to "work harmoniously and effectively." In order not to waste the reader's time, the authors present the information in an accessible and structured way, without unnecessary pages. The proposed tools and stories of successful companies ideally complement business comics.