Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon

A fascinating, informative and almost documentary story of several decades of fashion and business development, the evolution of the ideal of beauty and the perception of sexuality, the transformation of trade, the formation of the modeling business and unprecedented PR - all this is about the legendary brand "Victoria's Secret", with which generations of women grew up and which is an example of one of the most successful businesses. How the idea of ​​the brand was born and the legend of Victoria was created, what were her secrets, takeoffs on angel wings and falls. The book about one of the most successful and famous brands reveals not only the business history behind the scenes of "Victoria's Secret", but also gives many ideas on how to develop the brand innovatively, guess the trends of the future and determine them yourself, sail in the sea of ​​business not only with time, but on the crest of the wave.