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The first edition of Type Thinking was published in 2004. Designers around the world turned to this book to explore the art and craft of type. Two decades later, I have rewritten every page. My understanding of design has evolved and deepened, and so has the book. The third edition of Type Thinking has more pages and more content. The English layout has more air, and the text is more pleasant and accessible. I have added dozens of new and interesting fonts to this edition. You will see classic fonts, fancy fonts, Libre fonts, Google fonts, Adobe fonts, independent fonts, fonts and designs created by women and people belonging to minorities. Several authoritative experts have written for this edition about writing systems that exist in other cultures. Getting acquainted with them will help you understand the main topic of the book - Latin typography. In addition, the new edition highlights the basic principles of layout: we will talk, for example, about visual balance in a layout and gestalt connections between elements. So I hope that this book will serve as a guide for graphic designers. We will consider typical mistakes and ways to correct them. In previous editions, I used phrases like “font crime”, mocking the smug snobs, to which, I must admit, I myself belonged. Unfortunately, it is not only fonts that are the object of crimes and abuses - people in real life suffer more. While working on the new edition, I thought about not writing about font-related mistakes at all. But in the end I decided that examples with explanations, without evaluations, would help readers see a living typographic tradition and love it. This book is designed for people who work with words or just like to play with them. Font is a tool for reading, writing, learning. And also for learning and finding joy. I am deeply grateful to the Letterform archive for its wonderful photographs of vintage typefaces; to my teachers, students, family, and friends who have patiently supported me; and to the designers who formulated the precepts of our craft long before me.– Ellen Lupton