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Everything in the world can be told through a story. No matter what you write, the information becomes more vivid and interesting if you wrap it in this format. It is the story itself, not the dry facts, that helps to emotionally engage and convince your audience.
The basic formula for a good story is quite simple: a thesis plus a picture that lives in our head. And each of us can learn to write, regardless of the goal: to become the author of a novel or short story, to create an apt text about a product or service, or simply to make an interesting post on Facebook.
In this book, writer, short story writer, and deputy editor-in-chief of The Village Ukraine, Mark Levin, explains how to learn to hear and see stories, deepen your own understanding of the text, and write captivatingly. In addition, the author conducts conversations with famous Ukrainian writers, advertisers, and journalists who talk about their approaches to storytelling and copywriting.
Mark Levin is a Ukrainian journalist and writer. Publisher of The Village Ukraine and Inspired. Author and curator of the storytelling course at the Bazilik School of Communication. Speaker at the TedX conference. Winner of the literary awards "Smolskip" and "Coronation of the Word". In 2019, the International Council for Children's and Young People's Books (Switzerland) included his story "Rivers and Roads" in the list of outstanding books for children with disabilities.