Crisis Communications Strategies. Amanda Coleman

Can you prepare for a crisis? How to protect a company's reputation? Can you recover from events that threaten the very existence of a business? Prominent British consultant Amanda Coleman gives clear and convincing answers to these and many other questions that usually concern thoughtful managers and PR professionals. This topical book is the embodiment of more than twenty years of practical experience of the author in the field of crisis communications. Valuable advice, research results and a large number of specific examples will become a real resource in the daily activities of a professional communicator before the onset of a crisis and at any stage of it. And thoughtful planning, timely response and constant attention to people will help protect the business, making it strong and resistant to any challenges.