Testing Business Ideas. From Hypotheses to Scaling. David Bland, Alexander Osterwalder

Seven out of ten new products fail—even a good business concept doesn’t guarantee unquestionable success. This book aims to change that statistic.

Instead of spending months developing a product or service that isn’t customer-centric, you’ll learn to systematically reduce risk by regularly testing your assumptions, and thus create exactly what the market needs, exactly when it needs it.

This practical guide contains a library of practical methods for quickly testing new business ideas that will help you:

- understand whether your business hypothesis has prospects and not waste your time, money, and resources on ideas that are doomed to fail;
- bridge the gap between strategic planning and real experimental testing of ideas;
- choose the most appropriate experiments and introduce a culture of innovation in your organization;
- make important decisions based on facts, not intuition or guesswork;
- effectively develop your business and prepare it for scaling.

The publication will become an indispensable tool for individual entrepreneurs, corporate innovators and startups who want to create what the market really needs and lead their business to growth.