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Crocs, Pokemon Go, the anti-vaccination movement, quinoa… Let’s look at it all critically: humanity sometimes creates hype on a real empty spot. After all, many megatrends, such as “lame” skirts, are now remembered only by experts in the history of clothing.
However, why do we chase trends sometimes against common sense? Let’s get to the truth! Because it is amazing! Because often ridiculous fashion whims are driven by powerful economic forces, supported by serious psychological research. In addition, it is simply very interesting and fun: to hear about explosions of incredible fashion! And also cool color illustrations by Clayton Henmer and a bunch of strange stories and incredible facts. Not only teenagers, for whom this book was created, will not be bored, but also adults!