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A pro isn’t just a person who can do it well. It’s a person who can do it well every time, on-demand and on deadline, which is why the key to being a professional creative has a great creative process. Whether it’s writing a book, animating a shot, designing a game level or composing a soundtrack, we’re all facing similar challenges. Since we share challenges, we can also share solutions. This book is a practical guide featuring a universal creative process that can streamline any creative severe work on any scale.