How to Stuff a Viper with Lard. A Recipe for Creating a Business Based on Creativity

How to build a business based on creativity in Ukrainian realities? How to earn from your creativity? Oleksandra Fidkevych, the director of the Evhenii Klopotenko project, has a successful experience and wrote a book about it. "How to Stuff a Viper with Lard" is a step-by-step instruction on developing your own business or becoming a professional producer and earning money from creativity.
Using the example of Evhenii Klopotenko's projects, the author explains:

• how to build your business model;
• how to research your target audiences and how to work with them;
• why it is important to know your key resources, define your mission and values, and how to do it;
• what methods to use to achieve the desired results;
• about the role of social networks in building a business and how to approach them;
• how to work with sponsors and what needs to be prepared in advance;
• on strategic planning and budget;
• how to form a dream team and how to build healthy relationships with colleagues;
• about the role of PR and how to create a successful communication strategy;
• how to respond to hate, and how to work with fans.