Graphic Design Rules: 365 Essential Design Dos and Don’ts

The purpose of this book is to help the designer in his craft, to arm him with rules, tips and methods. We will talk about typography, composition, color and images. It is these ingredients, when combined with a strong, convincing concept, that ultimately give a design solution. If I were a chef, I would want to cook with the best ingredients: the best recipe plus the best products and seasonings. You can hardly count on a masterpiece if instead of fresh tuna you have to be content with canned, and instead of ripe tomatoes - with tomato sauce from a bag. The same applies to design. A well-thought-out font on par with Garamond, an individually selected palette and a successful photo will give more than a free set from the Internet, colors that the software automatically offers, and the first photo from the stock. When you have mastered the “correct” way to design and are convinced that each dash is in its place, you can connect to the other pole of the designer’s personality. Then you will be able to find unexpected, provocative moves, challenge the established order of things, try alternative production processes. However, even in this case, the designer’s hypostasis, which zealously monitors compliance with the rules and seeks perfection, must intervene from time to time and check whether the solution found is clear and capable of captivating the viewer.