Effortless: Make It Easier to Do What Matters Most

"I'm not okay," Greg McKeon told his wife one day.

The father of essentialism, who rejected all unimportant matters and dealt only with priority, felt that he no longer "does not take away". He lacked the energy to conduct business training, inspire others to be essentialists, communicate with children, and support a sick daughter who was fading daily. Greg felt like he was an impostor because his ideal concept was bursting at the seams: he had chosen the highest priority, and now he felt exhausted. All affairs and duties seem to have become much more difficult.

Are you familiar with the state when you want to do more important things but lack energy? Or do you make titanic efforts — but the results still stand or even fall? Are you gaining speed but not getting close to your goal?

If so, then this book will be particularly timely for you.

Greg McKeown is the host of the What's Essential podcast, business strategist, speaker, and best-selling author. He has been featured in the New York Times, Fast Company, Future, Politico, and Inc., and he is one of the top bloggers on Harvard Business Review and LinkedIn. Recognized as a young world leader at the World Economic Forum.