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Мистецтво бізнес-війни. Уроки минулих конфліктів для підприємців і лідерів

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SKU: 9786177965984
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Author David Brown
Translator Roman Klochko
Видавництво Лабораторія
Publication date 2021
Print length 320
ISBN 978-617-7965-98-4
Мова видання Ukrainian
Cover Paperback
Dimensions 145х215 mm

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Based on the chart-topping Business Wars podcast, stories and lessons from history’s most significant business rivalries. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble.

Business is a fight for survival. In business, as in war, leaders match their wills to pursue opposing outcomes, devise strategies, and marshal resources for victory. Success can turn on minor details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters.

David Brown, the host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan.

By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer.

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