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A must-read book for designers, product managers, and marketers
“Service Design in Action” is a fundamental practical guide to service design and design thinking that will help you create human-centered products and services that work in the real world.
The book covers the entire service design process: from researching people’s needs and generating insights to generating ideas, prototyping, implementing, and scaling solutions.
The publication contains dozens of real-world cases, practical methods, and tools proven in business, government, and the public sectors.
The Ukrainian edition was co-published by Spiv Publishing House and Projector Publishing.