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A matter of time. What the art of brewing has taught me

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SKU: 9786178299729
€9
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Description

Nick Miller has sold a lot of beer during his years in the British beer industry. From bingo halls and men's clubs in East London to promoting world-class beer brands into national pub and supermarket chains. Using a powerful mix of creativity, dedication and discipline, as well as a smart sales and marketing strategy, he and his team transformed the Peroni brand from a niche Italian import into a leading British lager. He later took charge of craft beer Meantime, overhauled the brand and eventually sold it to SABMiller for £120m.

A Matter of Time brings together all the lessons Nick has learned throughout his exceptional career to show any leader how to think strategically about sales and marketing and maximize their team's strengths.

Author Нік Міллер
Publisher Лабораторія
Publication date 2024
Print length 224
Cover Soft
Dimensions 145х215 мм

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