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A collection of partly polemical, partly popular science essays by a Ukrainian journalist, producer and TV presenter on topics that will probably remain relevant in the foreseeable future: the lack of an alternative to the dominance of the state language in Ukraine; Taras Shevchenko as a cultural hero defining Ukrainian modernity; some universal regularities of media communications; postcolonial liberation from the matrix of imperial culture. Yuriy Makarov repeatedly spoke publicly on these topics in publications and television projects, the book is a kind of summary of his activity. For a wide range of readers.