John Westwood's book "How to Make a Marketing Plan" is a guide for anyone who works in the field of business and plans to start their own business. This table book is universal for everyone: if you are just an ambitious beginner, be sure to read it in order to correctly build your own marketing strategy step by step, if you are already an experienced businessman - to successfully establish a position in the market. The book provides comprehensive explanations of the main concepts of the market environment, illustrates the stages of building a marketing plan and features of a marketing strategy. The author also does not bypass important issues of online business, advertising and product promotion. Have you been planning to show your business project to the world through an Instagram account for a long time? Please! John Westwood will tell you how to achieve this. While prescribing such important things, the author does not seek to turn the book into an economics textbook: reading "How to draw up a marketing plan" is interesting and understandable, so it will suit you even if you have not yet dealt with complex economic terms.
