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To confront the modern challenges of globalization, the rise of Asia, and at the same time to overcome the Ukrainian post-colonial heritage, in 2018 we created the first oriental studies publishing house in Ukraine. We create our own publications, as well as publish Ukrainian translations of classical and modern Asian literature from oriental languages. We work in various genres to give Ukrainians a better understanding of Asian societies and cultures.
Safran – in French means saffron. Its homeland is Asia, but it has conquered the whole world and for centuries has remained the most expensive spice, a gram of which is still worth more than a gram of gold - from a huge flower plantation, only a few hundred grams can be collected! It is not surprising that the saffron color became the color of Chinese emperors, Buddhist monks, and later the European aristocracy. In addition, saffron is attributed to medicinal properties. It relieves pain, melancholy, depression, because it promotes the production of serotonin - the hormone of joy.
In our publishing house, we collect symbolic saffron - we find Asian writers, Ukrainian scientists, translators and experts in Eastern languages, artists and designers with an understanding of the aesthetics of Eastern art - to create rare books. We strive that by opening them, you will feel the joy of touching the majestic and mysterious world of the East. May saffron books fill you with the worldview of Asia!
“In 2016, I realized that there is no Ukrainian-language literature from Asia in Ukraine. I started by researching the book markets of other countries, primarily France, Poland, the Czech Republic, Britain and the USA, to understand how publishing houses there work with “Eastern literature” and build transcontinental and transcultural bridges between Europe, America and Asia.
In Soviet times, Ukraine did not have the opportunity to study oriental languages at universities. Such opportunities existed for Ukrainians in Moscow, St. Petersburg and Vladivostok. So, after the collapse of the USSR, Ukraine did not even have Ukrainian translations of important classical works, for example, Confucius.
It was at this time that the Asian region began to develop very rapidly (earlier Japan, Hong Kong, Taiwan, Korea, later - China), but we in Ukraine lack a lot of knowledge about Asia. We still receive almost all information about the East through the Russian language and Russia, where historically oriental studies have always been a priority.
Svitlana Pryzynchuk, founder of the Safran publishing house